Building wealth takes years of hard work.
Managing it well requires a different kind of strategy.
As your financial life becomes more complex, decisions about investments, taxes, retirement, insurance, estate planning, and family priorities become increasingly connected.
For individuals and families seeking a wealth manager in San Jose, Sunnyvale, Mountain View, Cupertino, Palo Alto, or throughout Silicon Valley, True North Advisors provides comprehensive, fiduciary wealth management designed to bring those decisions together.
We look beyond your investment portfolio to help you make informed decisions about what you've built and what's next.
Your Wealth. Your Goals. One Connected Strategy
We don't believe wealth management should begin with a list of investments. It should begin with understanding what your wealth is meant to accomplish.
Your goals guide the strategy.
Wealth Management for Complex Financial Lives
Your financial life may include several moving pieces:
Investment and retirement accounts
Tax planning considerations
Business ownership
Equity compensation
Estate planning
Charitable giving
Retirement income
Insurance needs
When these decisions are handled independently, opportunities can be missed. Our role is to help connect the dots.
We look at how one decision may affect another and help you understand the tradeoffs before you move forward.
A Fiduciary Relationship
When you're trusting someone with your financial future, you deserve to know whose interests come first.
True North Advisors is a fiduciary wealth management firm serving San Jose and Silicon Valley. Our responsibility is to put your best interests first and provide recommendations based on your individual circumstances and goals.
We believe that relationship should be built on more than investment management. It should be built on trust, transparency, education, and communication.
We Manage More Than Portfolios
Markets will change. Tax laws will change. Your life will change.
Your wealth management strategy should be designed to adapt.
That's why we maintain an ongoing relationship with our clients. We monitor your financial plan, investment strategy, and changing priorities so your strategy can evolve with you.
You shouldn't have to coordinate your financial life alone.
We're here to help you understand the big picture, navigate the decisions in front of you, and stay focused on what your wealth is ultimately meant to make possible.
Wealth Management in
San Jose and Silicon Valley
We serve individuals and families seeking a financial advisor in San Jose, Sunnyvale, Mountain View, Cupertino, Santa Clara, Palo Alto, Los Gatos, and Saratoga, as well as clients throughout California and nationwide via virtual meetings.
- San Jose
- Sunnyvale
- Cupertino
- Los Gatos
- Santa Clara
- Mountain View
- Palo Alto
- Saratoga
We also work virtually with clients across the country.
If you're searching for a wealth manager in San Jose, looking for comprehensive financial planning, or simply want another perspective on your current strategy, let’s have a conversation.
Let's Start With a Conversation
Frequently Asked Questions
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1. What is wealth management?
Wealth management is a comprehensive approach to managing your financial life that goes beyond investment management. It typically includes financial planning, retirement and income planning, tax strategy, estate and legacy planning, risk management, and ongoing financial guidance. The goal is to bring all of your financial decisions together into one connected strategy.
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2. What is the difference between wealth management and investment management?
Investment management focuses specifically on building and managing a portfolio. Wealth management is broader and includes investment management as one component alongside financial planning, tax strategy, estate planning, and retirement income planning. At True North Advisors, we manage portfolios as part of a larger wealth management strategy, not in isolation.
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3. How do I find a wealth manager in San Jose?
Look for a fiduciary wealth management firm that takes time to understand your full financial picture before making recommendations. True North Advisors serves individuals and families throughout San Jose, Sunnyvale, Mountain View, Cupertino, Palo Alto, Santa Clara, Los Gatos, and Saratoga.
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4. What level of assets do I need for wealth management?
Wealth management services vary widely in their minimums. At True North Advisors, we work with individuals and families at various stages of building and managing wealth. We encourage you to reach out and start with a conversation to see whether our services are a fit for your situation.
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5. How does a fiduciary wealth manager differ from a broker?
A fiduciary wealth manager is legally required to act in your best interest and disclose any conflicts of interest. A broker operates under a suitability standard, which only requires that recommendations be generally appropriate. Working with a fiduciary wealth manager means your advisor's incentives are aligned with your outcomes, not product sales.
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6. What should I expect from a wealth management relationship?
A good wealth management relationship is ongoing, not transactional. At True North Advisors, we begin with a comprehensive review of your financial picture, build a personalized strategy, and then continue to monitor and adjust your plan as your life, goals, and market conditions change. You should expect regular communication, transparency, and proactive guidance, not just quarterly statements.