Meet Your Team
Investment Advisor Representative and Chief Executive Officer
(408) 573-1822
Meet Damon Yee, an accomplished and dedicated financial services professional. As a fee-based advisor, Damon values transparency and always places...
Paul "PJ" Rubel
Investment Advisor Representative
(408) 573-1822
Meet Paul Rubel, but you can call him PJ. PJ is a financial advisor with True North Advisors. He helps individuals and families achieve their...
Ryan Yee
Registered Principal and Chief Financial Officer
(408) 573-1822
Ryan was raised in San Jose, Ryan and his wife, Jacquelyn are proud parents of 3 boys. Ryan has always been a hard-working father, always dedicated to...
James Daoang
Investment Advisor Representative
(408) 854-6455
James has been serving clients in the financial services industry since 2014, helping individuals and families build financial confidence and prepare...
How True North Advisors Began
True North Advisors was founded over 25 years ago by Bill Yee and Thomas Helper on a straightforward belief: that people deserve honest, independent financial advice from someone who actually takes the time to understand their life.
That hasn’t changed.
We've grown over the years, but the same principles that guided this firm from the beginning, such as putting clients first, building real relationships, and focusing on retirement planning that reflects what people actually want, still define how we work today.
Our Commitment to You
At True North Advisors, our mission is to guide clients with clarity, objectivity, and integrity,
regardless of political climate or ideology.
Our code of conduct is designed to reassure clients that their financial well-being is our only priority, clarify internal expectations around political neutrality, and preserve a workplace culture that is inclusive, respectful, and free from political bias or influence.
Read our full Political Neutrality & Nonpartisanship Code of Conduct.